What was the in it together fund?
The In It Together Fund was a pot of money raised by donors throughout the coffee industry to support independent coffee shops within the U.K. to get through the COVID-19 crisis. Spearheaded by our Official Plant-Based Drinks Partner Alpro and supported by UK Coffee Week, we called on the coffee industry to dig deep and get behind their independent coffee shops so we could help as many as possible get through this lockdown period.
We are delighted to say that we provided grants of £2,500 to 80 independent coffee shops across the UK.
It was clear that coffee shops were going to be incredibly affected by the lockdown, so we hoped that this grant would support our fantastic industry through this difficult time. The grant was to be used in any way that the coffee shops saw fit in order to keep them afloat until they could finally re-open.
Following up with some of the successful applicants provided us with wonderful insight in to how the money was spent and how, in many cases, it was truly a lifeline.