UK Coffee Week is now in its 10th year… In the past decade what have been the biggest changes you’ve seen in the UK coffee industry?
One of the key changes we have seen is the consumers desire for vastly improved coffee quality out of home and in the workplace and their desire to pay for it. Coffee roasters and end users have had to up their game due to consumer demand and knowledge and this is still continuing now.
What are your plans for your 2020 involvement?
BRITA are taking part in a number of activities throughout UK Coffee Week. We will be providing filtered water for several station activations so consumers can enjoy the best tasting coffee, taking part in talks to educate the industry on the importance of water when making coffee, as well as internal BRITA fundraising events throughout the week, all with the aim of raising as much money for Project Waterfall as possible.
A little more about BRITA Professional
BRITA Professional products are designed to produce the best filtered water for hot beverage preparation by reducing particles, metals, minerals and chlorine that have an unfavourable impact on the taste, appearance and aroma of the final cup. Our family-owned company was founded more than 50 years ago and we are now one of the leading experts in the field of water filtration.
We are a business built on sustainability and are consistently developing new initiatives, such as a designated ‘green team’ and waste facilities on site, which turns waste into renewable energy.
We are passionate about what we do and strive to share this passion with our customers. We are not only about product, but also service and knowledge-sharing. The rising demand for higher quality coffee means that roasters and barista’s alike have a real desire to understand water and how it can help them to consistently produce the best tasting coffee. BRITA offer bespoke training sessions on water and its impact on hot beverages and equipment, helping people to get the best out of their beverages and to make good coffee taste great.
For more information contact
Sam Scoles or Gary Norwood.