We are delighted to announce our new partnership with Master Café Iced Coffee for UK Coffee Week 2020!
Here’s why the Master Café Iced Coffee is involved in the campaign and why we’re proud to have them support us!
Why did you get involved in UK Coffee Week?
It is unconscionable that in today's world, so many communities still live without clean water, the fact that these communities are so often the same ones supplying our industry with our key ingredient - the coffee bean - makes it not just our duty, but our desire, to help where we can and work to give something back. Our Iced Coffees include an infusion of Robusta beans which are sourced in Ethiopia, where 62 million people lack access to clean water, and diseases caused by drinking dirty water are the leading cause of death for children under 5 years old. We are proud to support Project Waterfall's work supporting the Ethiopian community, along with the many other coffee-growing communities.
What do you enjoy most about the week and why?
Having just launched this year, we are excited for the opportunity to connect with other coffee people! We are passionate about coffee, and we are all about authentic flavours, so this is a great way for us to see what everyone else is getting up to and hear about innovations within the industry.
UK Coffee Week is now in its 10th year… In the past decade what have been the biggest changes you have seen in the UK coffee industry?
The past ten years have actually given us so much! Consumers have developed a more sophisticated taste for coffee, and they demand ever more innovation from roasters, brewers, home pods, and coffee houses. There is a demand for high-quality flavours, but also high-quality experiences. We have also seen the trend for coffee on-the-go continue to grow over the past decade, and I don't think that's going anywhere. The last decade has seen coffee equal tea in terms of consumption in the UK, which was probably unthinkable to most brits before it happened. There are certain parts of our lives that don't feel right without a coffee in hand, and the Ready To Drink coffee segment has been a substantial driver of the growth in the Coffee industry over the last five years. For us in the cold coffee market, we have obviously seen our segment grow both in popularity and understanding, but it has also been pushed on by science, with new techniques developing such as Cold Brew Coffee and Nitro Coffee to challenge the traditional Iced Coffee methods.
It's an exciting time to be working in coffee!
What are your plans for your 2020 involvement?
We are looking forward to collaborating with UK Coffee Week to raise awareness of Project Waterfall across social media by donating lots of delicious iced coffee for prizes! If we can make even the smallest difference in the awareness and funds raised for this vital project, we will be very happy!
A little more about Master Café Iced Coffee
Master Cafe is challenging the existing high-in-dairy, overly-sweet brands and shaking up the Ready to Drink Iced Coffee market with their authentic, lower-calorie, low-dairy and high-caffeine range of Iced Coffees. The range comes in three delicious flavours: punchy Classico, smooth Latte and chocolaty Mocha; packaged in 100% recyclable aluminium cans with a unique, tactile and stand-out design.
For more information you can contact them here.
